Liquidity milestone
Controlled narrative tied to timelines; reporter-friendly package with verifiable artefacts.
Cases
Representative outcomes
V1 publishes illustrative situations — not fake logos — to show how we articulate proof when NDAs bind specifics. Swap for attributable wins as clearance allows.
Outcomes blueprint
Replace with attributable proof when approvals land.
Reputation reset
Escalation cadence across social + wire + selective long-form.
Category creation
Bridge technical differentiation to comparative framing analysts reuse.